Ever wonder why everybody in every generation likes Underoos?   What makes Underoos special is that Superman, Batman, Wonder Woman, Captain America, Spiderman illustrate an important truth. Underneath, we are more than we appear.  We all secretly know we are becoming something new and wonderful.

Superheros have been with us since Odysseus. The characters are right out of Greek mythology. From fairy tale to comics, true characters last for generations, generations of children - and adults.

True characters succeed across generations and across media - story tellers, books, comic strips, comic books, radio, television, movies - even cereal packages.

True characters are universal metaphors, archetypes that help sustain our vision of what we are and will become.

-- Larry